![]() A cheaper, high-quality putter is a win for consumers. In doing so, they reduced manufacturing costs and are now able to offer the White Hot OG at the new price of $199. So Odyssey has permanently removed the removable weights from the White Hot OG line. Silly as it seems, some people don’t fiddle with their putters. I know that to we putter tinkerers, that concept seems blasphemous. I’d wager some don’t even know the weights are removable. In a time when putter companies try and make their putters more and more complex, Odyssey has chosen to simplify the White Hot design by sliding the sole weights right on out of the picture.īut why would they do that? Doesn’t everyone spend hours adjusting the weights on the bottom of their putters? According to weight kit sales, Odyssey believes most consumers never adjust the weights. The 2023 White Hot OG putters no longer feature removable sole weights. Exit Removable Weights, Enter New Pricing The new changes focus on weighting and pricing. The original recipe White Hot insert is still safe. If that is the case, it is interesting that the Odyssey folk decided to make a fairly major design change in 2023.ĭon’t worry. I’d venture that customer feedback and sales enabled the OG to continue. In a time when most putter lines live two years max, earning the additional year is an applaudable anomaly. So much so that this will be the third production year for the White Hot OG line. The 2021 White Hot OG line was a successful throwback to the salad days of the original White Hot putters. How about we take a look at the White Hot OG and Versa lines to see how Odyssey was able to merge the old with the new? Why not have both? Just like they did with the White Hot OG line, Odyssey is taking the core retro Versa elements loved by golfers and merging them with current design methodologies. I guess they could but that would mean completely discounting the decade of putter performance progress Odyssey has made since the original Versa launch. Obviously, Odyssey can’t just rerelease their Versa putter designs from 2013. What has Odyssey returned to the clamoring public? In a word, Versa. ![]() Continuing to give the people/customers what they want seems like a solid marketing plan to me. ![]() In 2023, they are taking a page from their own playbook and again resurrecting a popular Odyssey design. So Odyssey did the smart thing and gave the people the insert they wanted. Odyssey did that because players continued to use their old White Hot putters rather than changing to new models. True, Odyssey already sort of did the retro thing in 2021 when they revived the original-recipe White Hot insert for the OG White Hot OG line. Why wouldn’t they with their solid track record full of positive designs? Odyssey is not afraid of looking backward to move forward. 1 putter on the PGA TOUR (three for three for Odyssey-using winners in January so far) is acting like it’s 2013 instead of 2023. 3.Īll that’s old is new again at Odyssey Golf in 2023 and some of you are going to be real happy about that.
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